Monday, April 6, 2015

Torque Magazine article features taxonomies and ontologies

Torque, a digital publication focused on Wordpress, has recently posted an article about how to use taxonomies and ontologies to improve blog search and discovery.

Mark Leher, WAND's COO, was interviewed for the article as was Elliot Turner, CEO of AlchemyAPI and Fiona McNeill, principal global marketing manager for analytics at the SAS Institute.

The article presents an interesting discussion of the use of taxonomies to organize unstructured blog content and make that information more findable and more usable for users.

Read the complete piece at:


http://torquemag.io/using-taxonomies-and-ontologies-to-improve-blog-search-and-discovery/

Wednesday, March 11, 2015

WAND Customer Service Taxonomy Released!


We are proud to announce the latest entry in the WAND Taxonomy Library - the WAND Customer Service Taxonomy.  

Customer Service is a vital element in most businesses. It can make all the difference in the success of a company.

The WAND Customer Service Taxonomy provides a foundation set of 400 terms and 299 synonyms covering important area topics. You can see the top level terms in the screenshot on this blog.

It's ideal as a starting point for organizing customer service content in your enterprise applications.

As with all WAND Taxonomies, the WAND Customer Service Taxonomy is available by itself or as part of the larger WAND Taxonomy Library Portal.

Tuesday, February 17, 2015

WAND Telecommunications Taxonomy Now Available


We are proud to announce the latest entry in the WAND Taxonomy Library - the WAND Telecommunications Taxonomy.  

Telecom can be more than just a cable or cellular provider.  In the 21st century, a Telecom can deliver a combination of  Internet, Cable, Phone and Cellular services to their customers.

While offering plans, bundles, services and equipment, they also need to create and keep their infrastructure functional and up to date.  Imagine the documentation that's been created!

The WAND Telecommunications Taxonomy provides a foundation set of 1695 terms and 899 synonyms covering important telecom topics. You can see the top level terms in the screenshot on this blog.

It's ideal as a starting point for organizing telecom content in your enterprise applications.

As with all WAND Taxonomies, the WAND Telecommunications Taxonomy is available by itself or as part of the larger WAND Taxonomy Library Portal.

Monday, February 16, 2015

WAND Sales and Marketing Taxonomy

Today we are sharing about our WAND Sales and Marketing Taxonomy, a valuable part of the WAND Taxonomy Library

The WAND Sales and Marketing Taxonomy is a complete foundation taxonomy for a sales and marketing group, greatly expanding upon the terms available in the sales and marketing branch of the WAND General Business Taxonomy

This new taxonomy has 1036 categories and 178 synonyms covering all important sales and marketing concepts including promotion, advertising, market research, pricing, product, market segmentation, sales channels, and much more.


As a comparison, the sales and marketing branch in the WAND General Business Taxonomy, available as a free download for users of SharePoint 2010, SharePoint 2013, and SharePoint Online, has just 61 terms for sales and marketing. So, this enterprise edition of Sales and Marketing taxonomy is a substantial upgrade to the free set that we offer.  

If you are trying to tag and organize documents for a sales and marketing group, this taxonomy is ideal as a foundation to get you started. It can be easily customized for your organization with things like specific customer lists, specific sales channels and regions, and more.

Starting with a foundation taxonomy is a great time saver. No taxonomy is perfect out of the box, but starting with a foundation taxonomy can speed up the taxonomy creation process substantially.  



If you'd like to see a demonstration of the new Sales and Marketing Taxonomy, let me know and I'd be happy to do a webmeeting. I can be reached at mleher at wandinc dot com.


The Sales and Marketing Taxonomy is available by itself but is also included with access to the WAND Taxonomy Library Portal, which allows customers to browse and download all of the WAND Taxonomies.


Friday, February 6, 2015

WAND Records Retention Taxonomy


WAND Records Retention Taxonomy
WAND has many other taxonomies than have been mentioned on this blog to date so I'm going to start posting about some of those taxonomies so they can be easily found here.  The first one on the list is the WAND Records Retention Taxonomy.  WAND's Records Retention Taxonomy was created by organizing all the common document types that companies must keep as records based on various government requirements.  The taxonomy has 370 categories with different types of records with 680 synonyms covering employee records, legal records, general business records, financial records, tax records, safety records, and sales and marketing records.

Employee Records

This taxonomy was created by looking at reports regarding United States statutory requirements for record keeping, but many of these record types are important for companies around the world.

We did not include retention periods associated with these categories because this can vary depending on which government jurisdiction a company is under.  However, this taxonomy puts the infrastructure of document types in place for tagging as meta data or content types and then an organization can apply their own records retention schedule as appropriate.

Records retention is a legal necessity for any organization.  Get a head start on putting a records retention strategy in place with the WAND Records Retention Taxonomy.

As with all of our taxonomies, the WAND Records Retention Taxonomy is available and included with access to the WAND Taxonomy Library Portal, which allows users to browse and download taxonomies throughout the WAND Library for use in your enterprise applications.

Thursday, February 5, 2015

Common Taxonomy Questions: What is the difference between a Taxonomy and an Ontology?

In the world of information management, two common terms that people use are "taxonomy" and "ontology" but people often wonder what the difference between the two terms are.  In many of our webinars, this question comes up so I wanted to provide an answer on our blog.
Taxonomy is a collection of terms that are connected by broader term, narrower term, related term, and synonym relationships. You can think of taxonomy as a tree, with parent/child relationships between the terms.  A taxonomy generally is limited to a specific subject area, for example Products or Medical Conditions.  Taxonomies are valuable when you want to add structure/context to unstructured information to make that information more easily searchable, For example, if a taxonomy is used to tag documents in a search index, then when a user does a keyword search of this content, the Taxonomy can be presented on the left hand side of the search results as filter options for the end user.  Multiple taxonomies can be combined together as filters to make for a powerful drill down search experience.  This is what you  see on many leading ecommerce sites like Amazon or Costco.

Ontologies can be thought of more like a web, with many different types of relationships between all concepts.  Ontologies can have infinite number of relationships between concepts and it is easier to create relationships between concepts across different subject domains.For example, you could create a relationship between the topic of "Wood" in a materials taxonomy and "Chair" in a products taxonomy. Relationship types could be "example of", "Purpose of" or "Part of".   Ontologies would be used when wanting to create a more sophisticated information model that might be deployed to do advanced natural language processing or text analytics.  Ontologies would allow you to better understand things like cause and effect between two concepts within a corpus of information.  Ontologies can also power question answering engines: for example, if I search for "Who was the 16th president? ", an engine leveraging ontologies could return a specific result of "Abraham Lincoln"

Many of the taxonomy available from WAND are truly "taxonomies". An application like SharePoint 2010 or SharePoint 2013 can support Taxonomy structures but not ontologies and usually, for tagging documents, a taxonomy is a great solution.     However, the WAND Product and Service Taxonomy is actually an ontology because of the attribute and attribute values.  For example, we have a category of "Laptop Computers" which is a narrower term of "Personal Computers and Accessories".  Laptop Computers also has a relationship with the Brand "Toshiba Satellite" because Toshiba Satellite is a "Brand of" laptop computers.

WAND is a leading provider of taxonomies. If you are looking to build taxonomies or ontologies for your organization, find out how you can access the WAND Taxonomy Library Portal to be able to browse and download any of the WAND Taxonomies.

Thursday, January 29, 2015

WAND is now an Informatica Partner

I am extremely proud to announce that WAND is now partnering with Informatica.  Informatica is a leading provider of Product Information Management and Master Data Management software.     WAND's ecommerce taxonomy can be imported into Informatica so that Informatica customers can start with an expert-built product taxonomy with detailed attribute templates.


Informatica's PIM and MDM solution is a great place where WAND customers can make use of WAND Taxonomies.  You can see WAND's presence on the Informatica Marketplace


Why are we so excited about this partnership?
To kick-off the partnership, WAND and Informatica will be hosting a joint webinar on February 25, 2015 at 11:00 AM Eastern.  "5 Key Elements to a Successful Ecommerce Product Taxonomy"


This is an educational webinar that will go over some of the key considerations that any company should have while undergoing an e-commerce taxonomy project.  We'll also show a brief demonstration of the WAND e-commerce Taxonomy within Informatica's PIM.  We hope you can join us!